Areas of Expertise
Ruba KronfolMBA, CPA (US)
Outside the comfort zone is where the magic happens.
Ruba wants to make an impact in our firm by optimizing operational efficiency. She is dedicated to streamlining processes and implementing controls through automation. Beginning her career as an auditor at a renowned multinational corporation, Ruba later relocated to Dubai, where she joined one of the world’s largest advertising agencies. During her tenure as Finance Director, she honed her expertise in SOX compliance. In 2015, Ruba arrived in Calgary, where she served as a global controller for a leader in hospitality broadband technology and interactive solutions. Outside the office, she enjoys exploring the great outdoors through hikes and listening to international music.